Umami is bullshit. Everytime I see these new Kikkoman ads about umami, I laugh. Nothing was worse than that umami challenge on next iron chef either. I bet ajinomoto or kikkoman bank rolled that episode LOL. Look, Umami is freakin' MSG! Yes, MSG and "Umami" occur naturally, but umami is basically an ad agency attempt at repackaging MSG to sell to you. If you don't like MSG, stop blabbering about umami. Its a marketing ploy.
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